Gold Fern Honey
The Challenge
Gold Fern Honey is a small, family-run New Zealand business entering the highly competitive Manuka honey market. With plans to launch on Amazon US and build a presence in Australia and the USA, they needed a complete visual identity that would stand out in a saturated category, communicate trust and quality, and appeal to global consumers without losing their New Zealand roots.
My Solution
I managed the full creative direction, branding, design rollout, food styling, and photography direction for Gold Fern Honey. The goal was to create a bold, premium identity that felt natural, trustworthy, and export-ready.
The visual system included logo design, colour palette, typography, UMF and MGO indicators, packaging concepts, and messaging that balanced boutique charm with commercial appeal. I also directed the product photography, ensuring the food styling and art direction aligned seamlessly with the brand’s premium yet authentic tone.
I rolled out the full suite of assets across:
- Product packaging (including Manuka honey pottles)
- Amazon storefront design
- Branded infographics and icon sets
- Social media templates
- eCommerce and advertising touchpoints
The final brand is clean, flexible, and built to perform across physical retail and digital platforms like Amazon USA, while proudly celebrating its New Zealand origin.
The Results
- Developed a premium, export-ready brand identity that stands out in the Manuka honey market
- Created cohesive food styling and photography that reinforced the brand’s premium positioning
- Designed for success across Amazon US, retail packaging, and eCommerce marketing
- Helped position Gold Fern Honey as a credible, trusted New Zealand Manuka honey brand
- Since launch, the product has been selling consistently and gaining strong traction, especially in the US market
