Generated by All in One SEO v5.0.0.1, this is an llms.txt file, used by LLMs to index the site. # Tim van Irsel ## Sitemaps - [XML Sitemap](https://timvanirsel.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Hello world!](https://timvanirsel.com/hello-world/) - Welcome to WordPress. This is your first post. Edit or delete it, then start writing! - [Cultural Approach](https://timvanirsel.com/cultural-approach/) - Voluptatem ea rerum nisi. Ullam debitis optio. Quae odio quasi repellat sit fugiat dolor manet. Officia et Eos non itaque ut libero dolorum hic voluptas repudiandae. Fugiat bisun quos et odit vel optio. Autme ptatum. Et et ducimus ut est aut. Voluptatem ea rerum nisi. Ullam debitis optio. Quae odio quasi repel at dolor manet. - [Through the Vision](https://timvanirsel.com/through-the-vision/) - Voluptatem ea rerum nisi. Ullam debitis optio. Quae odio quasi repellat sit fugiat dolor manet. Officia et Eos non itaque ut libero dolorum hic voluptas repudiandae. Fugiat bisun quos et odit vel optio. Autme ptatum. Et et ducimus ut est aut. Voluptatem ea rerum nisi. Ullam debitis optio. Quae odio quasi repel at dolor manet. - [Growing of Metaverse](https://timvanirsel.com/growing-of-metaverse/) - Voluptatem ea rerum nisi. Ullam debitis optio. Quae odio quasi repellat sit fugiat dolor manet. Officia et Eos non itaque ut libero dolorum hic voluptas repudiandae. Fugiat bisun quos et odit vel optio. Autme ptatum. Et et ducimus ut est aut. Voluptatem ea rerum nisi. Ullam debitis optio. Quae odio quasi repel at dolor manet. - [Elementary Principles](https://timvanirsel.com/elementary-principles/) - Voluptatem ea rerum nisi. Ullam debitis optio. Quae odio quasi repellat sit fugiat dolor manet. Officia et Eos non itaque ut libero dolorum hic voluptas repudiandae. Fugiat bisun quos et odit vel optio. Autme ptatum. Et et ducimus ut est aut. Voluptatem ea rerum nisi. Ullam debitis optio. Quae odio quasi repel at dolor manet. - [Learn The Artsy Way](https://timvanirsel.com/learn-the-artsy-way/) - Voluptatem ea rerum nisi. Ullam debitis optio. Quae odio quasi repellat sit fugiat dolor manet. Officia et Eos non itaque ut libero dolorum hic voluptas repudiandae. Fugiat bisun quos et odit vel optio. Autme ptatum. Et et ducimus ut est aut. Voluptatem ea rerum nisi. Ullam debitis optio. Quae odio quasi repel at dolor manet. - [Better World](https://timvanirsel.com/better-world/) - Voluptatem ea rerum nisi. Ullam debitis optio. Quae odio quasi repellat sit fugiat dolor manet. Officia et Eos non itaque ut libero dolorum hic voluptas repudiandae. Fugiat bisun quos et odit vel optio. Autme ptatum. Et et ducimus ut est aut. Voluptatem ea rerum nisi. Ullam debitis optio. Quae odio quasi repel at dolor manet. - [New Art Wave](https://timvanirsel.com/new-art-wave/) - Voluptatem ea rerum nisi. Ullam debitis optio. Quae odio quasi repellat sit fugiat dolor manet. Officia et Eos non itaque ut libero dolorum hic voluptas repudiandae. Fugiat bisun quos et odit vel optio. Autme ptatum. Et et ducimus ut est aut. Voluptatem ea rerum nisi. Ullam debitis optio. Quae odio quasi repel at dolor manet. - [Podcast: Ep. 3](https://timvanirsel.com/podcast-ep-3/) - Voluptatem ea rerum nisi. Ullam debitis optio. Quae odio quasi repellat sit fugiat dolor manet. Officia et Eos non itaque ut libero dolorum hic voluptas repudiandae. Fugiat bisun quos et odit vel optio. Autme ptatum. Et et ducimus ut est aut. Voluptatem ea rerum nisi. Ullam debitis optio. Quae odio quasi repel at dolor manet. - [Create Culture](https://timvanirsel.com/create-culture/) - Voluptatem ea rerum nisi. Ullam debitis optio. Quae odio quasi repellat sit fugiat dolor manet. Officia et Eos non itaque ut libero dolorum hic voluptas repudiandae. Fugiat bisun quos et odit vel optio. Autme ptatum. Et et ducimus ut est aut. Voluptatem ea rerum nisi. Ullam debitis optio. Quae odio quasi repel at dolor manet. - [Seek Criticism](https://timvanirsel.com/seek-criticism/) - Voluptatem ea rerum nisi. Ullam debitis optio. Quae odio quasi repellat sit fugiat dolor manet. Officia et Eos non itaque ut libero dolorum hic voluptas repudiandae. Fugiat bisun quos et odit vel optio. Autme ptatum. Et et ducimus ut est aut. Voluptatem ea rerum nisi. Ullam debitis optio. Quae odio quasi repel at dolor manet. - [Starting a Brand](https://timvanirsel.com/starting-a-brand/) - Voluptatem ea rerum nisi. Ullam debitis optio. Quae odio quasi repellat sit fugiat dolor manet. Officia et Eos non itaque ut libero dolorum hic voluptas repudiandae. Fugiat bisun quos et odit vel optio. Autme ptatum. Et et ducimus ut est aut. Voluptatem ea rerum nisi. Ullam debitis optio. Quae odio quasi repel at dolor manet. - [Design is Thinking Made Visual](https://timvanirsel.com/design-is-thinking-made-visual/) - Voluptatem ea rerum nisi. Ullam debitis optio. Quae odio quasi repellat sit fugiat dolor manet. Officia et Eos non itaque ut libero dolorum hic voluptas repudiandae. Fugiat bisun quos et odit vel optio. Autme ptatum. Et et ducimus ut est aut. Voluptatem ea rerum nisi. Ullam debitis optio. Quae odio quasi repel at dolor manet. - [Creativity & Success](https://timvanirsel.com/creativity-success/) - Voluptatem ea rerum nisi. Ullam debitis optio. Quae odio quasi repellat sit fugiat dolor manet. Officia et Eos non itaque ut libero dolorum hic voluptas repudiandae. Fugiat bisun quos et odit vel optio. Autme ptatum. Et et ducimus ut est aut. Voluptatem ea rerum nisi. Ullam debitis optio. Quae odio quasi repel at dolor manet. - [Design spotlight](https://timvanirsel.com/design-spotlight/) - Voluptatem ea rerum nisi. Ullam debitis optio. Quae odio quasi repellat sit fugiat dolor manet. Officia et Eos non itaque ut libero dolorum hic voluptas repudiandae. Fugiat bisun quos et odit vel optio. Autme ptatum. Et et ducimus ut est aut. Voluptatem ea rerum nisi. Ullam debitis optio. Quae odio quasi repel at dolor manet. ## Pages - [Home](https://timvanirsel.com/) - TRAINING HONEY Tim van Irsel BARBERS Tim van Irsel Hello, I'm Tim van Irsel, a senior designer ABOUT ME I’m Tim – a New Zealand-born designer, residing in Melbourne. This is a blend of agency and freelance work. Whether I’m building brands, shaping interfaces, or crafting motion that grabs, I’m here to make ideas hit - [About Me](https://timvanirsel.com/about-me/) - HELLO, I‘M TIM VAN IRSEL, A Senior DesignerDesigner About Me I'm a designer who delivers across every touchpoint. This portfolio showcases a mix of work created during full-time roles and select freelance projects. I’ve helped build bold brands, design sleek websites, and create content that connects. With experience in animation, digital, and print, I focus - [Contact](https://timvanirsel.com/contact/) - Contact me. I'm currently exploring new opportunities Like what you see? Please get in touch Send message Contact Details hello@timvanirsel.com+61 413 783557 branding* websites* social media* - [Portfolio](https://timvanirsel.com/portfolio/) - Show All Advertising Art Direction Branding Packaging Design Photography Website Art DirectionBrandingPackaging DesignPhotography Gold Fern Honey Art DirectionBranding UNDRGRND Training Branding Logo Folio AdvertisingBranding Start Finance AdvertisingArt DirectionPackaging Design Flip the vape AdvertisingBranding Thrive Budo Website Interskills Website Dull Branding BRNCTY - [Coming soon](https://timvanirsel.com/coming-soon/) - Coming Soon Get ready, something cool is coming! - [Portfolio Masonry](https://timvanirsel.com/portfolio-masonry/) - Branding BRNCTY Art DirectionBrandingPackaging DesignPhotography Gold Fern Honey Website Interskills Branding Logo Folio AdvertisingBranding Thrive Budo Website Dull AdvertisingBranding Start Finance Art DirectionBranding UNDRGRND Training AdvertisingArt DirectionPackaging Design Flip the vape ## EverHue Portfolio - [Flip the vape](https://timvanirsel.com/portfolio-item/flip-the-vape-vahs/) - (Credit: Creative and marketing team at Mo Works)My RoleCreative Lead – Campaign Concept, Visual Direction, Photography Direction & RolloutOverviewFlip the Vape is a culturally-led anti-vaping campaign developed for the Victorian Aboriginal Health Service (VAHS) in partnership with The Koori Way. Targeted at Indigenous youth, the campaign aimed to counter the glamorisation of vaping through a - [UNDRGRND Training](https://timvanirsel.com/portfolio-item/undrgrnd/) - (Credit: Brand and marketing team at Mo Works)My RoleBrand Designer – Logo Design, Brand System, Merch & RolloutOverviewUNDRGRND Training (formerly Team Fit) is a Tasmania-based HIIT gym rebrand targeting a younger, harder-hitting audience. The goal was to transform the gym into something that felt more like a streetwear label than a suburban fitness brand. It - [Dull](https://timvanirsel.com/portfolio-item/dull/) - (Credit: Digital team at Mo Works)My RoleUI Designer – Interface Layouts, Visual System, Interactive mapOverviewDull is a cybersecurity brand that flips the typical tech-startup tone on its head. Instead of overhyping disruption or fear, it leans into dry minimalism, boring reliability, and quiet confidence. The brand promise: no drama, just security.The ChallengeMost cybersecurity brands either - [Interskills](https://timvanirsel.com/portfolio-item/interskills/) - (Credit: Digital team at Mo Works)My RoleUI Designer – Responsive Layouts, Design System & IconographyOverviewInterskills is a national training provider offering accredited and custom training programs. Their website refresh was part of a broader brand evolution to improve clarity, credibility, and user experience across their digital touchpoints.The ChallengeThe existing website felt cluttered, outdated, and difficult - [Start Finance](https://timvanirsel.com/portfolio-item/start-finance/) - (Credit: Brand and digital team at Mo Works)My RoleDesigner – Logo Design, Brand Support, Wireframes, UI Direction.OverviewStart Finance is a fintech startup offering personal loans through a platform designed to simplify the borrowing experience. Their audience skews younger and digitally native, so the brand needed to communicate trust and clarity without feeling cold or corporate.The - [Logo Folio](https://timvanirsel.com/portfolio-item/logo-folio/) - Logos that hit hard and stick. As a Melbourne logo designer working with clients across Christchurch and beyond, I create bold, custom logo designs that stand out – not blend in. From streetwear brands to food packaging and trades, each logo is crafted with strategy, style, and staying power. This is a selection of agency - [Gold Fern Honey](https://timvanirsel.com/portfolio-item/gold-fern/) - The ChallengeGold Fern Honey is a small, family-run New Zealand business entering the highly competitive Manuka honey market. With plans to launch on Amazon US and build a presence in Australia and the USA, they needed a complete visual identity that would stand out in a saturated category, communicate trust and quality, and appeal to The ChallengeGold Fern Honey is a small, family-run New Zealand business entering the highly competitive Manuka honey market. With plans to launch on Amazon US and build a presence in Australia and the USA, they needed a complete visual identity that would stand out in a saturated category, communicate trust and quality, and appeal to - [BRNCTY](https://timvanirsel.com/portfolio-item/brncty/) - OverviewI developed the full brand identity, website, and marketing visuals for BRNCTY Barbers, a modern barbershop based in Melbourne’s Docklands. The project aimed to create a bold, street-inspired brand that stood out from the saturated barbershop scene while staying true to Melbourne’s underground culture.The ChallengeMelbourne is packed with barbershops, most leaning into tired, retro aesthetics. - [Thrive Budo](https://timvanirsel.com/portfolio-item/thrive-budo/) - The ChallengeThrive Budo is a martial arts dojo based in Preston, VIC, offering Brazilian Jiu-Jitsu, Aikido, and youth programs. They needed a distinctive brand identity that reflected their unique blend of traditional discipline and modern mindset. The goal was to create a campaign that worked seamlessly across digital and physical touchpoints – without losing authenticity.My ## Categories - [Uncategorized](https://timvanirsel.com/category/uncategorized/) - [Branding](https://timvanirsel.com/category/branding/) - [Business](https://timvanirsel.com/category/business/) - [Creative](https://timvanirsel.com/category/creative/) - [Design](https://timvanirsel.com/category/design/) - [Marketing](https://timvanirsel.com/category/marketing/) - [Planning](https://timvanirsel.com/category/planning/) - [Print](https://timvanirsel.com/category/print/) ## Tags - [Artsy](https://timvanirsel.com/tag/artsy/) - [Cool](https://timvanirsel.com/tag/cool/) - [Design](https://timvanirsel.com/tag/design/) - [Marketing](https://timvanirsel.com/tag/marketing/) - [Presenting](https://timvanirsel.com/tag/presenting/) ## Categories - [Branding](https://timvanirsel.com/portfolio-category/branding/) - [Photography](https://timvanirsel.com/portfolio-category/photography/) - [Website](https://timvanirsel.com/portfolio-category/website/) - [Art Direction](https://timvanirsel.com/portfolio-category/art-direction/) - [Packaging Design](https://timvanirsel.com/portfolio-category/packaging-design/) - [Advertising](https://timvanirsel.com/portfolio-category/advertising/) ## Tags - [Commercial](https://timvanirsel.com/portfolio-tag/commercial/) ## Categories - [home 1](https://timvanirsel.com/testimonials-category/home-1/)